WHAT COULD ANOTHER SEAT AT THE TABLE ADD TO YOUR BOARDROOM DISCUSSION?
Need a strategic reset? Launching a new line of business or product? Looking to streamline your operations? Forming a new team that needs leadership? Having trouble navigating a complex regulatory environment? Need a mentor for a senior executive? Managing a brand through a period of transition? Need an experienced and passionate voice at your boardroom table? Do you need a catalyst to advance the goals of your organization?
A career spent at the intersection of strategy development, transformation, marketing, and operations gives Ron a 360-degree perspective on your business – and insights that only experience can offer.
I've been fortunate to navigate a diverse range of roles throughout my career, leading the transformation of entire industries. Collaborating with regulators, industry leaders, and startups, I've managed everything from large departments to small teams, and I've launched new products, businesses, and even sectors. My international experience has enriched my understanding of different cultures and operational practices.
At the core of my journey is a passion for change, innovation, and continuous improvement aimed at enhancing profitability. Each new situation provides fresh insights and broadens my perspective, and there is no substitute for the lessons learned from making tough decisions on the front lines. These insights can't be found in textbooks; they come from real-world experience.
In an ever-evolving marketplace filled with new platforms and media, my experience serves as a crucial foundation. My unique advantage lies in my dual role as both a marketing and operations manager. This perspective is vital, as many marketing initiatives falter when the promised strategies aren't fully operationalized. My comprehensive vision of a brand and its customer experience offers a distinctive outlook on my clients' businesses.
There's nothing more fulfilling to me than helping a company overcome challenges and elevate their business to the next level.
BODY OF WORK
This is where decades of brand, operational, and transformation management is processed and applied.
Perhaps the most important instrument of learning: Listening. The better you listen, the better your advice.
If you don’t care about the impact of your work, your audience won’t either.
Don’t get too comfortable. The worlds of gaming and marketing are changing at breakneck speed. You have to be hands-on.
Successful marketing requires more than a great idea – you’ve got to be willing to do the legwork.
You have to be fleet of foot – that means being agile enough to pivot when conditions change or new avenues open up.
Resume
Ron's illustrious career is marked by a profound dedication to excellence in strategic development, innovation, and transformative business practices. With a significant 30+ years of expertise in the full spectrum of business operations—from inception to marketing and management—Ron has consistently been the go-to strategist for enterprises aiming to refine their business models and marketing strategies across various industries, such as gaming and entertainment, telecommunications, and sports equipment.
TIMELINE
2016 –
As the Principal of TAG Gaming Inc., Ron works with global gaming and lottery organizations helping them navigate the tricky waters of the industry. During this time Ron was cofounder and has served as the Willowdale Group’s Chief Commercial Officer for its online gaming operations. Ron has helped many online gaming companies establish themselves in Canada, as well as some to stand-up their business overall. Ron continues to consult global organizations in revising their mission & vision, reconstituting their boards, developing new lines of businesses, and organization change.
2010-2012
As a subject area expert on the Canadian Marketing Association’s Education Committee, Ron developed educational strategies and designed courses aimed at helping marketers learn the intricacies of the gaming business.
1996-1998
As the Personal Segment Manager at Bell Mobility Ron was responsible for the development of mobile solutions and marketing strategies targeting the consumer segment (B2C).
1998-2015
As Director of Gaming Operations for Ontario Lottery and Gaming, Ron led the revitalization and design of a new industry model in collaboration with charities, non-profit organizations, private sector operators and municipal governments, and regulators that disbursed hundreds of millions of dollars to local Ontario community charities and non-profits. Ron led OLG through significant transformation to its strategic direction, operations, organizational structure, and the development of skills and culture, in addition to the introduction of new technology systems and relationships.
Ron helped OLG achieve a number of firsts in Charitable Gaming, including:
First to implement outsourced-privatization model
First to implement unique charitable bingo gaming model and back-end system/platform
First to sign an international licensing and royalty deal for bingo gaming back-end system/platform
First to implement downloadable electronic games into retail locations
Strategic marketing shift from products only to entertainment experience
Revised portfolio of products by introducing new lines electronic gaming into bingo centres
First to develop and deliver comprehensive branding & marketing education programs to retail operators
IT’S NOT JUST A MATTER OF PIN-POINTING THE RIGHT RESOURCES.
YOU NEED TO BUILD STRONG RELATIONSHIPS TO BUILD STRONG BRANDS.
I believe that the quality of the work you produce is determined by the quality of your working relationships. I’ve been incredibly fortunate to count on a long list of collaborators, friends and colleagues who have advanced my learning throughout my career. The learning never stops. Each new piece adds to the foundation. This is a process I’d eagerly undertake with you around your organization’s most pressing needs.
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